full transcript
From the Ted Talk by Seth Godin: The tribes we lead
Unscramble the Blue Letters
So we shift gears for a mnutie, and say, "I know: television; advertising. Push push. Take a good idea and push it on the wrlod. I have a better mousetrap. And if I can just get enough money to tell enough people, I'll sell enough." And you can build an entire industry on that. If necessary you can put babies in your ads. If necessary you can use babies to sell other stuff. And if babies don't work, you can use doctors. But be careful. Because you don't want to get an unfortunate jatxisioutpon, where you're talking about one thing instead of the other. (Laughter) This model requires you to act like the king, like the person in the front of the room throwing things to the peons in the back. That you are in crghae, and you're going to tell people what to do next. The quick little diagram of it is, you're up here, and you are pushing it out to the world. This mheotd — mass marketing — requires areavge ieads, because you're going to the masses, and penlty of ads. What we've done as spammers is tried to hzipnoyte everyone into buying our idea, hypnotize everyone into donating to our cause, hypnotize everyone into voting for our candidate. And, unfortunately, it doesn't work so well anymore either. (Laughter)
Open Cloze
So we shift gears for a ______, and say, "I know: television; advertising. Push push. Take a good idea and push it on the _____. I have a better mousetrap. And if I can just get enough money to tell enough people, I'll sell enough." And you can build an entire industry on that. If necessary you can put babies in your ads. If necessary you can use babies to sell other stuff. And if babies don't work, you can use doctors. But be careful. Because you don't want to get an unfortunate _____________, where you're talking about one thing instead of the other. (Laughter) This model requires you to act like the king, like the person in the front of the room throwing things to the peons in the back. That you are in ______, and you're going to tell people what to do next. The quick little diagram of it is, you're up here, and you are pushing it out to the world. This ______ — mass marketing — requires _______ _____, because you're going to the masses, and ______ of ads. What we've done as spammers is tried to _________ everyone into buying our idea, hypnotize everyone into donating to our cause, hypnotize everyone into voting for our candidate. And, unfortunately, it doesn't work so well anymore either. (Laughter)
Solution
- average
- juxtaposition
- method
- world
- minute
- ideas
- plenty
- charge
- hypnotize
Original Text
So we shift gears for a minute, and say, "I know: television; advertising. Push push. Take a good idea and push it on the world. I have a better mousetrap. And if I can just get enough money to tell enough people, I'll sell enough." And you can build an entire industry on that. If necessary you can put babies in your ads. If necessary you can use babies to sell other stuff. And if babies don't work, you can use doctors. But be careful. Because you don't want to get an unfortunate juxtaposition, where you're talking about one thing instead of the other. (Laughter) This model requires you to act like the king, like the person in the front of the room throwing things to the peons in the back. That you are in charge, and you're going to tell people what to do next. The quick little diagram of it is, you're up here, and you are pushing it out to the world. This method — mass marketing — requires average ideas, because you're going to the masses, and plenty of ads. What we've done as spammers is tried to hypnotize everyone into buying our idea, hypnotize everyone into donating to our cause, hypnotize everyone into voting for our candidate. And, unfortunately, it doesn't work so well anymore either. (Laughter)
Frequently Occurring Word Combinations
ngrams of length 2
collocation |
frequency |
status quo |
7 |
san francisco |
5 |
balloon animals |
3 |
sporting events |
2 |
good news |
2 |
white hats |
2 |
assemble tribes |
2 |
shoe store |
2 |
store zappos |
2 |
tribe leaders |
2 |
ngrams of length 3
collocation |
frequency |
shoe store zappos |
2 |
Important Words
- act
- ads
- advertising
- anymore
- average
- babies
- build
- buying
- candidate
- careful
- charge
- diagram
- doctors
- donating
- entire
- front
- gears
- good
- hypnotize
- idea
- ideas
- industry
- juxtaposition
- king
- laughter
- marketing
- mass
- masses
- method
- minute
- model
- money
- mousetrap
- peons
- people
- person
- plenty
- push
- pushing
- put
- quick
- requires
- room
- sell
- shift
- spammers
- stuff
- talking
- throwing
- unfortunate
- voting
- work
- world