full transcript

From the Ted Talk by Seth Godin: The tribes we lead

Unscramble the Blue Letters

So we shift gears for a mnutie, and say, "I know: television; advertising. Push push. Take a good idea and push it on the wrlod. I have a better mousetrap. And if I can just get enough money to tell enough people, I'll sell enough." And you can build an entire industry on that. If necessary you can put babies in your ads. If necessary you can use babies to sell other stuff. And if babies don't work, you can use doctors. But be careful. Because you don't want to get an unfortunate jatxisioutpon, where you're talking about one thing instead of the other. (Laughter) This model requires you to act like the king, like the person in the front of the room throwing things to the peons in the back. That you are in crghae, and you're going to tell people what to do next. The quick little diagram of it is, you're up here, and you are pushing it out to the world. This mheotd — mass marketing — requires areavge ieads, because you're going to the masses, and penlty of ads. What we've done as spammers is tried to hzipnoyte everyone into buying our idea, hypnotize everyone into donating to our cause, hypnotize everyone into voting for our candidate. And, unfortunately, it doesn't work so well anymore either. (Laughter)

Open Cloze

So we shift gears for a ______, and say, "I know: television; advertising. Push push. Take a good idea and push it on the _____. I have a better mousetrap. And if I can just get enough money to tell enough people, I'll sell enough." And you can build an entire industry on that. If necessary you can put babies in your ads. If necessary you can use babies to sell other stuff. And if babies don't work, you can use doctors. But be careful. Because you don't want to get an unfortunate _____________, where you're talking about one thing instead of the other. (Laughter) This model requires you to act like the king, like the person in the front of the room throwing things to the peons in the back. That you are in ______, and you're going to tell people what to do next. The quick little diagram of it is, you're up here, and you are pushing it out to the world. This ______ — mass marketing — requires _______ _____, because you're going to the masses, and ______ of ads. What we've done as spammers is tried to _________ everyone into buying our idea, hypnotize everyone into donating to our cause, hypnotize everyone into voting for our candidate. And, unfortunately, it doesn't work so well anymore either. (Laughter)

Solution

  1. average
  2. juxtaposition
  3. method
  4. world
  5. minute
  6. ideas
  7. plenty
  8. charge
  9. hypnotize

Original Text

So we shift gears for a minute, and say, "I know: television; advertising. Push push. Take a good idea and push it on the world. I have a better mousetrap. And if I can just get enough money to tell enough people, I'll sell enough." And you can build an entire industry on that. If necessary you can put babies in your ads. If necessary you can use babies to sell other stuff. And if babies don't work, you can use doctors. But be careful. Because you don't want to get an unfortunate juxtaposition, where you're talking about one thing instead of the other. (Laughter) This model requires you to act like the king, like the person in the front of the room throwing things to the peons in the back. That you are in charge, and you're going to tell people what to do next. The quick little diagram of it is, you're up here, and you are pushing it out to the world. This method — mass marketing — requires average ideas, because you're going to the masses, and plenty of ads. What we've done as spammers is tried to hypnotize everyone into buying our idea, hypnotize everyone into donating to our cause, hypnotize everyone into voting for our candidate. And, unfortunately, it doesn't work so well anymore either. (Laughter)

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
status quo 7
san francisco 5
balloon animals 3
sporting events 2
good news 2
white hats 2
assemble tribes 2
shoe store 2
store zappos 2
tribe leaders 2

ngrams of length 3

collocation frequency
shoe store zappos 2

Important Words

  1. act
  2. ads
  3. advertising
  4. anymore
  5. average
  6. babies
  7. build
  8. buying
  9. candidate
  10. careful
  11. charge
  12. diagram
  13. doctors
  14. donating
  15. entire
  16. front
  17. gears
  18. good
  19. hypnotize
  20. idea
  21. ideas
  22. industry
  23. juxtaposition
  24. king
  25. laughter
  26. marketing
  27. mass
  28. masses
  29. method
  30. minute
  31. model
  32. money
  33. mousetrap
  34. peons
  35. people
  36. person
  37. plenty
  38. push
  39. pushing
  40. put
  41. quick
  42. requires
  43. room
  44. sell
  45. shift
  46. spammers
  47. stuff
  48. talking
  49. throwing
  50. unfortunate
  51. voting
  52. work
  53. world